Disruptive ideas are eating traditional industries’ lunch
Narratives, concepts and value propositions
for your idea-driven business
Ideas change things
Strong ideas move mountains
Exciting ideas kybosh staid and ordinary
Dis***tive ideas upend industries
Transformative ideas open opportunities
But tweaking legacy narratives and mucking about with marginals don't convince customers about the breakthrough value of your big ideas.
Or the responsibility and social viability of your business model.
WHAT
A clear, strong and unique "why"
Idea-driven "profit through purpose" business works differently from traditional product-moving and status-quo services.
A clear purpose and a strong "story" mean you peg out your own distinctive strategic position – and carve your organisation or project a juicy, valuable slice of thought leadership "why" pie.
We develop, formulate and finesse transformative narratives and provide clear, down-to-earth messaging about how your key ideas meet the real world, and pay off for your customers and their operations.
We work with you and your experts to turn ideas into full-fledged concepts and profiles that put your core messages across effectively. We're specialists in
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strategy concepts
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corporate narratives
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thought leadership platforms
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positioning statements and naming structures
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value and purpose formulations
We're right at home with disruptive business models, strategising, pretotyping and positioning in fields from robotics to radar and refineries, SDGs to circular responsibility, Purpose 2.0 and Industry 4.0/5.0 to Agriculture 4.0, hydrogen to healthcare, fintech to food tech, eyewear to energy technologies, architecture to aviation. Etc.
WHY
Many of the fundamentals in manufacturing, materials, services, logistics, consumption and disposal are in flux.
People are beginning to expect more from the companies they do busíness with – and a greater sense of shared responsibility.
It's not so much what you do – more about the effects your operations have – how you do it, and why.
From "samo, samo" to stand-out precision
A company's most powerful differentiators are its core business idea and value proposition – your "purpose".
They give you the "licence to operate" that's crucial for a forward-looking business setup committed to the grander balance between resources, capabilities, benefits and circular responsibility.
Simplistic clichés don't cut it here. We help you precision-communicate big-picture aspirations that are both compelling and credible, so your capabilities and intentions get understood at full value.
HOW
More with less – faster
We're here to help you with the difficult, core stuff. Getting the fundamental ideas, claims and narratives dialled in first makes it easier and more effective to work on everything else.
We ideate with words, stringent logic and solid substance – to get the core messaging bang on before even considering fancy visuals.
We can co-develop with you and your team, or run with the ball to reduce back-and-forthing and give faster, less-hassle results with less drain on your key people.
WHO
You get a small “best in the bizniz” team who know more and deliver more than you'd expect.
Hardcore strategic thinking and messaging from seriously experienced, confidently capable self-drivers who're right at home in the nitty-gritty of business transformation, manufacturing and advanced technology.
Agenda agnostic
Commercially focused
Iconoclastically creative
Knowledgeably inquisitive
Irrepressively enthusiastic
Disruptively different – constructively creative
ABOUT
We eat bull**t for breakfast
We’ve racked up oodles of international C-suite experience with business strategy, corporate positioning, thought leadership and brand identities. And we revel in advanced technology, digital dynamics and drool-worthy design.
We’ve listened to the disruption divas, been titillated by TED Talks and quaffed singularity Kool-Aid at the startup fountain. We’ve seen how ad-speak over-simplification and old-school marketing blurbs don’t cut it in market complexity driven by societal expectations, customer-centric constellations and transformative business models.
That's why we build credible, attention-grabbing narratives and strategic positions that help you communicate your unique business capabilities effectively. Moulded and styled to your exact profile – legacy-light, blurb-averse.
Precision thinking x conceptual engineering x tech insight x ker-pow clarity = game-changer impacts
Call Ideas and Co
The chemistry must be right.
If you have any sense that your thought leadership ideas or your pet project for breakthrough business success and/or billionaire nirvana might benefit from our distinctive skills, get in touch.
Ideas and Co
Sandholt Castle
Rishøjvej 2
5672 Broby
Denmark
T +45 70 20 60 23
dvlalley@gmail.com
Check us out
I'm David Lalley – primus motor behind Ideas and Co. – a non-employer specialist setup that's direct, nimble and responsive.
See a bunch of exploratory stuff I've already developed and written at www.rethinking.dk
Check out what clients say about me on Linkedin.
