The power of idea-driven business
Ideas and Co develops, moulds and finesses clear, ka-pow narratives and break-the-mould positions to help you maximise the impact of "big picture" ideas, disruptive business models and breakthrough technology constellations.
WHAT
Ideas can change the way we think
Strong ideas move mountains
Clear ideas move people
Radical ideas mould opportunities
Big ideas empower and resonate
Dis***tive ideas upend industries
Exciting ideas kybosh the status quo
…. but only if they ditch the old clichés and stand out strong, clear and memorable.
Mucking about with marginals doesn’t change anything
Blurb-speak is vigorously verboten. We junk jargon and kill off clichés.
We peel away layers, we skewer legacy perceptions, we shred tired old preconceptions.
And then we concoct a new-gen narrative to carve your organisation a big, juicy slice of thought leadership pie.
Individual.
Ambitious.
Clear.
Convincing.
WHY
Big changes afoot
Business models upending established structures
New technologies empower new business models
New perspectives about corporate involvement
Capabilities often cross-organisational
New commercial agendas and priorities
Access more important than ownership
Benefits more important than specifications
So why tramp round stuck in samo samo narratives?
The fundamentals of manufacturing, logistics, communication and consumption are changing rapidly.
Capabilities quickly morph into services or commodities, and it's not so much what you do – but how you do it, and why. Then your most powerful differentiator is the clarity of your business idea.
Setups with a crystal-clear, customer-centric idea and/or seriously ambitious “big picture” aspirations stand out from the crowd. Especially if the idea inspires and excites people, and gives them new opportunities.
Idea-driven business enables you to decide the agenda.
And to nail down a powerful thought leadership position.
HOW
Disruptively different – constructively creative
No pedantic theories or cookie-cutter marketing models here.
We're boldly unconstrained non-aligned minds:
Disrespectfully perceptive
Iconoclastically creative
Knowledgeably inquisitive
Irrepressively enthusiastic
Agenda agnostic
Pragmatically ambitious
Tight, agile teams drawn from the best in the bizniz – experienced, seriously capable self-drivers only.
Blurb-averse, jargon-free, legacy-light.
Powerful ideas, quality minds and high-level experience.
A lot more with a lot less – a lot faster
We help you formulate compelling, contagious ideas, deliver razor-sharp value propositions and mould strong thought leadership positions.
Disruptive concepts and strategies, attention-accelerator website statements, authority-building books and other idea-driven position grabbers and agenda builders,
Minimum overhead, time-guzzling workshops and admin/report "fluff" – high-impact ideas and break-the-mould narratives to get your key ideas understood, drooled over and remembered.
OUR STORY
We eat bull**t for breakfast
We’ve racked up oodles of C-suite experience moulding business strategy, brand identity and thought leadership. And we're right at home in advanced technology, digital dynamics and drool-worthy design.
We’ve heard all the disruption divas, been titillated by TED Talks and quaffed Singularity kool-aid at the startup fountain.
We’ve seen how ordinary, familiar and easy don’t cut it in new kinds of digitally driven customer-centric constellations and transformative business models.
That's why we’re determined to oust the ordinary, and to build credible, attention-grabbing narratives for breakthrough agendas and idea-driven capabilities.
We believe in powerful ideas, killer clarity and intelligent co-creation.
ABOUT
Words first, wow worked on
We ideate exclusively with words, stringent logic and solid substance – before even considering any beguiling visuals.
Our sole focus is on helping you towards break-the-mould disruptive ideas, utmost precision and clarity about what is to be done, and what the most powerful strategic positions and real, wow!-level messages could be.
Once the fundamental ideas, claims and narratives are crystal-clear – and dovetailed with what makes your particular setup distinctive – strong, cliché-culled visuals will come more easily.
Aiming high, lasting long
Ideas and words are two of the most powerful tools in humankind's intellectual arsenal.
Strong, clear ideas last longer, and leave deeper traces. They transcend fashion-of-the-moment triviality and become defining statements that structure the way people think.
But when pretty much all the structures of business are changing we simply don't have the natural narratives, shared terms of reference or "big picture" vocabulary needed to keep up.
When basic assumptions are in flux like this, radical clarity is a killer capability that can blitz your idea, concept or service into your target audience's awareness.
CONTACT US
The chemistry has to make sense.
If you have any kind of feeling that your thought leadership ideas or your pet project for billionaire nirvana and world domination might benefit from our distinctive skills, get in touch.
Same thing if you’d like to know anything else, crunch business conundrums or kick the tyres on an enticingly ambitious idea you're keen to get started with.
Ideas and Co
Sandholt Castle
Rishøjvej 2
5672 Broby
Denmark
T +45 70 20 60 23
mail@ideasandco.com
CHECK US OUT
I'm David Lalley – and the primus motor behind this Ideas and Co setup.
See a whole bunch of exploratory stuff I've already written and developed at www.rethinking.dk
Check out what current and previous clients say about me on Linkedin.